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International Association of Outsourcing Professionals Partners with Outsource Magazine in UK to Spread News and Promote Industry

The IAOP and outsource magazine has entered a partnership to increase the dissemination of news and information about outsourcing in Europe.

    /Publications PR News/ - POUGHKEEPSIE, NY, May 30, 2008 - The International Association of Outsourcing Professionals (IAOP) and outsource magazine have entered a partnership to jointly promote the industry in Europe, and provide professionals with the latest news and information about outsourcing.

By joining together, the Association, which has a growing base of European companies as members, and the magazine published by EMP Media, which has over 12,000 readers, will reach more professionals and further advance the industry.

As part of the agreement, IAOP and outsource will exchange outsourcing content, and cross-promote events, services and programs for outsourcing professionals. outsource magazine and its newswire service will feature regular stories and announcements of interest about IAOP and its members. As a media partner of IAOP, outsource magazine also will contribute editorial content to the IAOP Web site and other communications.

"Outsourcing is rapidly expanding in Europe," said IAOP Chairman Michael Corbett. "By partnering with the only magazine in the UK focused solely on the outsourcing industry, we can reach more outsourcing professionals with relevant information, services and programs."

Nigel Winter, Sales & Business Development Director at EMP Media, added: "We are extremely pleased to be partnering with IAOP and widening the reach of its activities through outsource magazine. At the same time, by utilizing IAOP's network and formidable links, outsource can extend its distribution and deliver its message to a wider, key audience.

"outsource already works closely with the National Outsourcing Association in the UK and this existing alliance will further broaden IAOP's network and reach in Europe. outsource is distributed to key outsourcing decision makers both in the UK and abroad which makes the magazine an ideal choice for IAOP to work with as, together, we can continue to build upon IAOP's existing force in Europe."

The media partnership with outsource is the latest move by IAOP to increase its outreach to outsourcing professionals in Europe. The association also has formed a European advisory board to help develop customized programs for the region, including The European Outsourcing Summit, 16-17 October at the IESE Business School, University of Navarra in Barcelona, Spain.

Winter added: "EMP Media also will be at the IAOP's European Outsourcing Summit in Barcelona this October, where it will be showcasing outsource magazine to delegates and broadening its appeal."
About Outsource Magazine

Published by EMP Media, outsource is the only magazine in the UK that focuses solely on the outsourcing process. Working in conjunction with outsourcing associations and linking with industry experts, outsource aims to bring buyers and sellers together to form a unique relationship.

About IAOP in Europe
Through its European Advisory Board; active and growing chapter network in Europe; and growing base of founding, corporate, professional and student members, IAOP provides the full benefits and strength of a global association with customized programs and services to meet the local needs of European outsourcing professionals.

Among its comprehensive offerings for outsourcing customers, providers, advisors and students in the region are The European Outsourcing Summit and other educational events; Certified Outsourcing Professional (COP) training programs; and the Global Outsourcing 100, which ranks European outsourcing service providers among the world's best.

About IAOP
The International Association of Outsourcing Professionals (IAOP) is the global, standard-setting organization and advocate for the outsourcing profession. With 40,000 customer, advisor and provider members worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. To learn more, visit www.outsourcingprofessional.org.

Media Contact for IAOP:
Michael Forbes
IAOP Communications Manager
(845) 452-0600, ext. 118
mike.forbes@outsourcingprofessional.org


Media Contact for Outsource:
Nigel Winter
Sales & Business Development Director
Direct dial: (0044) 208 815 1540
Main Office: (0044) 208 444 3401 ext 302
nigel.winter@outsourcemagazine.co.uk

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About IAOP
The International Association of Outsourcing Professionals (IAOP) is the global, standard-setting organization and advocate for the outsourcing profession. With 40,000 customer, advisor and provider members worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. To learn more, visit www.outsourcingprofessional.org.


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